KEEP IT SIMPLE AND STUPID HOW TO

He suggests that consumers prefer fewer choices because, when faced with more selections, people are more likely to feel regretful, indecisive and, in general, less content than if they had fewer options. Increases sales and customer loyaltyīarry Schwartz, author of the award-winning book The Paradox of Choice (Ecco, 2004), supports the KISS theory with his research. Even though she had a lot of choices and enjoyed shopping, she never seemed to buy anything. Iyengar became curious about the KISS principle when frequenting an upscale grocery store that she said made her feel like she was “going to an amusement park” it carried over two dozen brands of bottled water, 75 kinds of olive oil, and 250 options for mustards and vinegar. Sheena Iyengar, a professor at Columbia University and a leading expert on the theory of choice, led an experiment that showed consumers are more likely to take action if they are faced with few and simple options. There’s research that demonstrates the benefits of the KISS principle.

The KISS principle’s simplified and direct communication methods enable productive work and more efficient problem-solving. While business tasks may seem overwhelming at the beginning stages, the KISS method reminds companies to look at the big picture, divide projects into smaller tasks and continue to do so until things can’t be broken down any further. Here are some of the benefits of applying the KISS principle at your business: Improves productivity and efficiency Johnson, aware that in battle there was no room for complications, told the designers to make equipment simple enough that the average soldier with basic training could fix it if needed. Kelly Johnson, a lead engineer at Lockheed Skunk Works, even applied the KISS method to military equipment designers. When you keep things simple, there is more emphasis on action, fewer opportunities for problematic complications and more creativity in work projects. Simplicity is one of them.” What are the benefits of KISS? As Ken Segall, Apple’s creative team leader, wrote in his book Think Simple: How Smart Leaders Defeat Complexity (Portfolio, 2016), “There were principles that Steve would never compromise. In short, it is better to keep it simple.ĭid you know? One company that’s famous for following the KISS principle is Apple. KISS can be translated into business practices in general and, in particular, marketing communication. In a nutshell, this design principle advocates the simplification of processes and systems. For businesses, KISS can be a useful reminder not to make anything more complicated than it has to be. KISS is a design principle that stands for “Keep it simple and straightforward” (or sometimes “Keep it short or simple” or “Keep it simple, stupid”). What is KISS, and how does it apply to businesses?

KEEP IT SIMPLE AND STUPID HOW TO

Let’s explore how to use the KISS principle to improve your business operations. The “keep it simple and straightforward” (KISS) method can improve the relationship between your company and consumers, increase your team’s creativity, and minimize complications within the workplace.

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Keep it simple and stupid